Network Topology Design Assignment Example | Topics and Well Written Essays - 250 words

Network Topology Design - Assignment Example In this topology, single stations use their own internal drives as the basic storage destination but each of these accesses the drives of the other computers without unnecessary restrictions. This type of topology is easier to mechanize and promises convenience of use. Furthermore, the additional computer drives offer back up to the data incase of a crash of any computer. This topology is cheaper in relation to any other (Shelly & Rosenblatt, 2012). The growth recorded in the first year needs an equally stable topology but one that caters for the increased number of employees. This is a mechanism promised only by the star topology which is strong and stable enough to sustain the multiple access expected from the growing number of employees. In this mechanism, a central database is accessed equally by other individual computers. To increase efficiency, the database can be placed on the cyber space. This is achieved through cloud computing. Cloud computing offers speed, security, and integrity three factors that may be hampered in the event of the increase of employees in the firm (International Conference on Soft Methods in Probability and Statistics, & LoÃŒ pez-DiÃŒ az,

Effect of Stress on Academic Performance of Students

Effect of Stress on Academic Performance of Students The Impact of Stress on Academic Success in College Students XU YONGQI Sometimes college life can be very stressful, because the pressure from study, relationship, responsibilities and so on. Therefore, defining what cause to stress, how to deal with stress are very important for college students. According to stimulus-based, response-based, and dynamic process, there are three ways of defining stress. Firstly, from Oxford English Dictionary: â€Å"to subject (a material thing, a bodily organ, a mental faculty) to stress or strain; to overwork, fatigue†, in other words, pressure produces stress (Butler, 1993). Secondly, stress is the response of noxious or aversive stimuli, which depends on one’s specific characteristics (Selye, 1956). Thirdly, stress as a dynamic process has reflected both internal and external factors, which includes the first and second definitions of stress: the characters of people and their circumstances. Moreover, it also involves the interactions between them (Butler, 1993). Based on the definitions of stress, it is difficult to draw a conclusion that the effects of stress are negative, because nothing is good or bad but by conditions. Therefore, the article is going to describe both sides of stress by analysing the good and bad effects of stress. Furthermore, the article will discuss the impact of stress on academic success in college students according to the competition of grades, the need of performance, relationship problems, career choice and many other aspects of the college students’ circumstances (Counseling Wellness Center, 2013). College students need to face the stress, so it is significant and necessary for them to deal with stress by using a good way. There are some good effects of stress. Firstly, stress will help people become more creative. People usually has more stress when they move into a new path, not only because it was new to them, but also because they do not know how other people deal with it. If people have the opportunities to ask a writer or an artist on the creative process of their arts, the most frequent answer is that they become successful person by achieving their goals when they are under the stress and suffering from it. Dr psychologist Larina Kase, says that Stress is often accompanied by a breakthrough in creativity. If your mind is completely normal and comfortable, you will not have any reason to see things differently. Secondly, stress is good for the immune system. Many studies show that the bodys immune system will benefit from the short-wave stress elicit the fight or flee (the tension is when people do the test, race or play games with time limits.) Stress can be useful for the immune system, it is claimed by Dr.  Mark Goulston -psychiatrist. Doctor also explained cortisol (also called stress hormone) appearing will increase immunity to the body, but only where balanced and moderate. Last but not least, stress helps people solve the problems. Most of people experienced stress due to face a difficult situations in their lives or forced to give an important decisions. Stress this fact can be quite useful, because stress manifestation of people’s values. If people do not care, they will not worry about it at all. Therefore, listen to what stress is will help people find the way to solve the problems. Many studies indicate that people feel happiest when they understand their own emotions and know how to deal with it. Nevertheless, excessive anxiety can also cause the opposite effect, such as depression and anxious. This paragraph will talk about the common stressors in college life. As I mentioned above, college life can be stressful, there are all kinds of stressors we can find in college. And the reasons of stress can be greateracademicdemands, financial responsibilities. Some problems like being away from home, changes in family relations and one’s social life, facing new environment and exposure to new people, ideas, and temptations, and preparing for life after graduation, all of these are influencing the college students a lot. What’s more, psychological make-up can also play an important role in vulnerability to depression, for people who have low self-esteem, who consistently view themselves and the world with pessimism, or are readily overwhelmed by stress may be especially prone to depression. Moreover, these are several bad effects of stress. Stress is, something one must not have too much of it; in other words, it is something one must not experience too much of it as it come with heavy ill effects on socially, medically and psychologically. According to many studies done in universities and research facility, the stress influences lives to certain degree that one might not able to recover from ill effects that stress brings. Primarily, socially, stress could affect the decisions one makes in everyday life; in other words, it will influence one’s social interaction with others such as friends, families and their work. One might say such opinion is exaggerated, but many research indicates that it is not overstated opinion. For instance, relationships are broken because they couldn’t handle the stress brought from the relationship. Furthermore, such stress could influence the relationship with friends due to the peer pressure that might be one large stressor in certain people’s lives. This might even bring some men and women to commit suicide or think about it. Furthermore, stress could bring unwanted effect in medically. Overloading of stress could bring our immune system down, enabling the harmful bacteria to enter our body system more easily and it disables our immune system to fight such bacteria effectively. Basically, one would have hard time recovering from illness when one gets sick when he or she is in stressful times. Furthermore, stress could make people commit unhealthy behaviour such as eating too much of food, drinking alcoholic drinks, excessive smoking and so on, leading to main health issues such as obesity, alcoholic issues, cancer and more. However, physical and social harmful effects are not the only harmful effects. The third component that is affected by stress is our psychological well being. As stress targets people physically and socially, it targets our mentality creating psychological stress that could last for long period time. Moreover, such psychology stress could develop into disorders that could take long time to recover. For an example, depression is one of the common psychological disorders that are caused by stress; depending on the level of the depression such disorder could make someone to commit suicide. In addition, psychological harmful effect that brought by stress could be chronicle and it would last until one stops breathing. Some believes that it is the psychological stress that actually brings physical and social harm. In other words, all the harmful effects that brought by stress is psychologically, yet it is influencing our social interaction with others and physical health. In conclusion, stress is necessary in order to live our life; stress could bring our creativity to top notch along with the immune system in our body, furthermore, it could help people to face problems and challenges that blocks their path; however, one could also see that overloaded stress could make our social interaction, such as relationship, to be hectic; it could bring our immune system weak against harmful bacteria, moreover, it might make one to develop unhealthy behaviours such as drinking, smoking and eating excessive foods; stress could create psychological disorders for many people that lasts long and have no easy way to recover. In my opinion what really matters is that how one handle the stress that blocks her or his life; depending on how one take care of that stress or how one manage the stress, the stress could bring the good effect or harmful effect. Few suggestions of dealing stress are as follows; one could plan ahead and avoid such stressful event from happening; this method allows the person to be more prepared. Another method in dealing such stressful situation is to get the priority of what to do first. This method would help one to solve the situation or problems step by step, which will help to divide the amount of the stress one might feel. References: Butler. Retrieved from  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2560943/?page=1 Counseling Wellness Center. Retrieved from  https://www.counseling.ufl.edu/cwc/stress-and-college-students.aspx Dr. Larina Kase. Retrieved from  http://www.womansday.com/health-fitness/stress-management/7-ways-stress-can-actually-be-good-for-you-104481 Dr. Mark Goulston. Retrieved from  http://heohongtham.hubpages.com/hub/4-Positive-Effects-of-Stress

The Search for Enlightenment Essay -- Personal Narrative Writing

The Search for Enlightenment Nature, I think we can deduce, refers not only to animals, plants, and mountains, but rather to the universe as a whole--the entirety of the physical universe ranging from human nature to quantum nature while also including, plants, animals, and mountains as part of this greater whole. It has been the search for knowledge and truths of the wonders and mysteries of "nature," or rather the universe (in other words science) that has, over the past few years been the underlying motivation in my life. Not only do I find the search for knowledge exciting and intellectually stimulating, but I have found that this motivation gives meaning or rather a direction to my life. I don't wish to imply that science and religion give my life, nor events that occur during my life, meaning. I have always found that life is inherently meaningful without aid from science, religion, or purpose. But why does the search for knowledge hold such importance for me in providing motivation and, hence, meaning/direction? Is it nature or nurture? Is it due to my personality type (INTP--Introverted iNtuitive Thinking Perceptive [Myers Briggs Type Indicator) and my innate drive for competence or is it culture and socialization? Is it possible that my motivation and direction is not based on rational grounds but rather on a biological instinct that tends to create a generalized desire for competency? My drive for competency which, whether it has been unconscious or conscious at times and stimulated by both biology and environment, seems to motivate and direct my search for knowledge. I have realized that what has attracted me to science and the search for knowledge, is not that "science tries to explain what life is in order t... ... in an uncomplicated fashion so as not to scare away the masses. Thus, I hope that when I am older that I will be able to disregard my feelings of anger and frustration and move toward becoming a beacon of light for science in a world of "witchcraft that has taken hold of our culture and society. I have heard the call. I feel that I can best answer this call by searching for and obtaining a background in the social, natural, and physical sciences. I aspire to remove the ignorance of science and self in order to become an advocate for the "enlightenment" of scientific literacy. References Wilson, Edward O. 1998. Consilience, The Unity Of Knowledge. New York: Alfred A. Knopf, Inc. Dostoyevsky, Fydor. [1877] 1980. The Dream of a Ridiculous Man. New York: Signet Classic part of Penguin Books USA Inc. Orwell, George. 1946. Politics and the English Language. The Search for Enlightenment Essay -- Personal Narrative Writing The Search for Enlightenment Nature, I think we can deduce, refers not only to animals, plants, and mountains, but rather to the universe as a whole--the entirety of the physical universe ranging from human nature to quantum nature while also including, plants, animals, and mountains as part of this greater whole. It has been the search for knowledge and truths of the wonders and mysteries of "nature," or rather the universe (in other words science) that has, over the past few years been the underlying motivation in my life. Not only do I find the search for knowledge exciting and intellectually stimulating, but I have found that this motivation gives meaning or rather a direction to my life. I don't wish to imply that science and religion give my life, nor events that occur during my life, meaning. I have always found that life is inherently meaningful without aid from science, religion, or purpose. But why does the search for knowledge hold such importance for me in providing motivation and, hence, meaning/direction? Is it nature or nurture? Is it due to my personality type (INTP--Introverted iNtuitive Thinking Perceptive [Myers Briggs Type Indicator) and my innate drive for competence or is it culture and socialization? Is it possible that my motivation and direction is not based on rational grounds but rather on a biological instinct that tends to create a generalized desire for competency? My drive for competency which, whether it has been unconscious or conscious at times and stimulated by both biology and environment, seems to motivate and direct my search for knowledge. I have realized that what has attracted me to science and the search for knowledge, is not that "science tries to explain what life is in order t... ... in an uncomplicated fashion so as not to scare away the masses. Thus, I hope that when I am older that I will be able to disregard my feelings of anger and frustration and move toward becoming a beacon of light for science in a world of "witchcraft that has taken hold of our culture and society. I have heard the call. I feel that I can best answer this call by searching for and obtaining a background in the social, natural, and physical sciences. I aspire to remove the ignorance of science and self in order to become an advocate for the "enlightenment" of scientific literacy. References Wilson, Edward O. 1998. Consilience, The Unity Of Knowledge. New York: Alfred A. Knopf, Inc. Dostoyevsky, Fydor. [1877] 1980. The Dream of a Ridiculous Man. New York: Signet Classic part of Penguin Books USA Inc. Orwell, George. 1946. Politics and the English Language.

Life in Russia

It is quite possible that Russia may be best known for it†s long, and bitter winters. This extreme coldness also aided the country as a whole by keeping invaders at bay; For example, Adolf Hitler, and his Nazi army, were hesitant in entering the country during World War II. In Moscow, snow covers the ground for at least five months of the year. In the Northernmost region of Russia, there is snow present for between eight and ten months. Most of the coastal waters, such as: ponds, lakes, rivers, and streams, remain frozen during the majority of the year. But after the harsh winter months have past, the weather swings harshly in the opposite direction. During the warmest days of the summer, it is not uncommon for the mercury to hit 100? F, although they average around 60? F. Precipitation throughout the year, rain, sleet, and snow, is usually light to moderate. The wettest part of the country is the European Plain, or the East Siberian Uplands, where rain falls on a daily basis during the spring. The majority of the vast inland receives little or no rain, but approximately four feet of snow during the winter. Russians, like Americans, enjoy watching television, and reading. They also love to play chess; visit the movie theaters; soak up the culture of an opera, or play; travel to a local museum; go for a walk, or participate in sports. The government of Russia strongly supports athletic events, especially team sports. Soccer is unopposed as the most popular participant, and spectator sport in the country. Russians also enjoy gymnastics, basketball, and during the winter, ice hockey is a hit among the children of the countrymen. Russians also enjoy nature. They really enjoy going on hikes, and spending time in the forests. Many have country cottages called dachas. There, they garden, hike, bicycle, swim, fish, gather mushrooms, and take part in the other outdoor activities. Russian people also love going on vacation to places other than their dachas during the summer. Popular vacationing sites include: the Black Sea, the Baltic Sea, and the Volga River. In Russia, fighting has been a way of life, as seen during all parts of its history. Russia has been a fighting country since the 800†³s. They were involved in constant war with the Mongols. Also, civil war has been a enormous problem for the Russians. In the early 1600†³s, a civil war broke out, inspired by an invasion by the Mongols, and the political confusing that followed about killed the country as a whole. Most recently, Russia was involved in World War I, fighting countries such as Germany, and Austria-Hungary. Shortly after, there was another civil war between the Communists and the anti-Communists. This war lasted two years, and ended up with a communist victory that led to the establishment of the USSR, or the Union of Soviet Social Republics, or in Russian, Rus Soyuz Sovetskikh Sotsialisticheskikh Respublik, A union of the several countries that lay around Russia. Politically the USSR was divided (from 1940 to 1991) into 15 constituent or union republics-, Armenia, Azerbaijan, Estonia Gerogia, Kazakhstan, Kirghizia, Latvia, Lithuania, Moldavia Russia, Tadzhikistan, Turkmenistan, Ukraine, and Uzbekistan, until its breakup in 1991. Since then, Russia, and other Soviet republics have become independent nations. The most well known being the Ukraine. Ukraine broke off, and quickly established its own currency, the Ukraine Ruble. The Ukraine is constantly bragging to Russia of all its wealth, but the Ukraine also boasts much higher inflation, and higher unemployment, for they are not as successful as they brag to Russia to be. Russia†s health care is free to its citizens. The government cares a lot about the health of its citizens, and it most certainly shows. They†re committed to meeting the basic needs of its people. Because of their poor economic state, the government does not have sufficient funds to support its health-care systems. This has led to medicine and equipment shortages, and low wages for health-care providers. Russia has an abundance of farmland. Due to the short growing season, insufficient rainfall, and lack of fertile soil, farming in Russia is extremely difficult. Many of the farms are operated like government factories. These farms are called sovkhozys. People do work, but don†t have much say in what†s grown. The other farms, called Kolkhozys, are government controlled, but partly managed by the farmers. What goes on here is that the farmers decide what to grow and the government tells them if it is acceptable to them or not. The major crops grown in Russia are barely, fruits, oats, potatoes, sunflowers, rye, sugar beets, and wheat. The diet of the Russians is very healthy and hearty. They eat bread virtually every meal. They also consume large quantities of sugar. Their main method of preparing food is by frying. They also drink large amounts of tea because coffee is too expensive. Their trademark drink is Vodka. They also drink wine, champagne, beer, and other alcoholic beverages. Alcohol abuse has been and remains to be a major social problem in Russia. The education in Russia is much different then the USA†s method of education its people. It consists of first through 10th grade, plus higher education. Using this method, which may seem abridged to Americans, eliminates two years of useless classes, and allows for Russians to leave school, and either begin to work, or go on to higher education. Elementary school consists of first through fourth grade. Classes meet six days a week for 4 ? hours a day with shorter periods on Saturday. Courses include math, art, music, language, P. E. , simple skills, and history. Intermediate grades consist of fifth through eighth grade. They meet thirty hours a week and are taught, zoology, physics, geography, shop work, and chemistry. Secondary grades consist of ninth through tenth grades and consist of math, science and work skills in different trades. This is to meet the governments need for specialists in science and Industry. Graduates with high marks receive medals and are relieved from required mandatory services so the can continue their education; these mandatory services include 2 years of military service for all graduates, except when they are relieved to pursue higher education. The higher schools that are present in Russia consist of 650 specialized schools and 70 universities which are currently educating some 6 ? illion students. Most programs take five years to complete, and then they must work for the government for 3 years, in order to repay their country for relieving them of their mandatory military service. They receive their diploma after one year of work. Russia thinks education is their road to success, and instead of offering countless useless classes, Russia provides healthy education, with strong emphasis on chemistry. They have over 52 million students and a strong majority of Russia†s country men are able to read and write in their native language. The U. S. S. R has a long constitution that gives all political power to the people and their elected representatives. However the country†s completely controlled by the communists. The Soviet Union lets no other political party to oppose the communist party. The ironic thing is only 17 million of the people in Russia are actually communists. Russia†s government resembles a triangle because each government body has to report to a higher authority. At the top of this triangle is the Supreme Soviet of the USSR The members are elected to 5 year terms and they only meet twice a year for about two weeks. They pass without question all the laws proposed by the communists party. The freedom of the Supreme Soviet is the head of state or president. He is elected by the communist leaders and he handles legislative matters between sessions of the Supreme Soviet. The council of Ministers are another government group in Russia and are the highest executive body. It controls economic and cultural life through various ministries and committees. The council of ministries also handles relations with other nations. It consists of 120 members, many of them are the highest ranking officials in the communist party. The Russian Orthodox Church was the central religion of Russia until the communists came to power. Communists are atheistic (people who are against the belief in God or Gods) and they view religion as â€Å"Opium for the people† a drug, or disease. When the communists came to power they destroyed churches and killed church leaders. However religion in Russia survived. In the 1940†³s, persecutions and restrictions eased up mainly because the church supported the governments choice of being involved in world war two. Then in the late 1850†³s the communists began closing non official places of worship. They also tried hard to discourage religion through education and propaganda. Still religion survived, there are 20 to 45 million followers of the Russian Orthodox Church; The people in the former Soviet Union are still among the most spiritually open people in the world – especially the youth – and for this, the number is rising. Muslims are the second largest religious group. Some religions like Jehovah†s witness are strictly prohibited by the communists. Russian language is remarkably similar even though there is such a diverse population. Russian language is understood from the west to the east part of the country. The Russian language is based on the Cyrillic alphabet. Certain minorities in Russia have their own language but they speak Russian as a second language. Russia like most countries has both urban and rural life styles. ? of Russia†s people live in cities. Russia has 35 cities that have 800,000 people or more, and Moscow along with St. Petersberg has 4 million. Many modern conveyances such as plumbing and air conditioning are not found. There is also a shortage of food and too much crime in Russian cities. Farmers populate much of Russia rural areas. There is also a lot less education and health care in the rural areas of Russia, for schools are not easily paid for in areas such as these. Russia is one of the richest countries on natural resource. Russia†s vast area provides for a lot of forest space, and water for hydraulic energy. There are also extensive mineral deposits. Russia also has a wide variety of plant and animal life. Industry is vital to Russia†s economy. Moscow and St. Petersberg are the biggest areas for manufacturing in Russia. Russia produces a lot heavy machinery and has many chemical, oil, and plant refineries as well. St. Petersberg also has a large ship building industry, and an even larger airplane parts industry. There is heavy trading with the US in airplane parts. Russia†s chemical plants produce items such as chemical fibers, mineral fertilizers, plastics, and synthetic resins. Transportation in Russia is very difficult because of its lack of roads and it†s vastness. Trains are the most common form of transportation and shipping. Aero Flat is Russia†s national airline and makes up most airline travel, although most people are unable to afford the enormous bill created by purchasing an airline ticket through Aero Flat. Roads are not commonly found because only 60 out of every 1,000 Russians own a car. City travel in Russia is taken care of by buses, trains, and subways. Communication equipment is unevenly distributed and not modernized, because of this only 15 out of every 100 Russians own a telephone. Russia is in a state of economic turmoil at the moment. It has had a lot of trouble moving from a centrally planned economy to a modern market economy. However Russia is making advancements under president Yeltsin; Inflation fell from 131% to 22% in 1996. These advancements are partially due to the fact that now, 80% of industry is now privatized; meaning, that 80% of all goods produced in Russia, are produced in a private sector of the country, by companies who control themselves. As of May 16, 1999, one United States Dollar would be converted into 24. 7367 Russian Rubles. Currently over 30 billion United States Dollars circulate throughout Russia, for just as in all foreign countries, the Russians hold on to the Dollars, and when the exchange rate is just right, they can make a pretty profit from their Dollar. Unemployment is not a very big problem in Russia. Only 9. 3% of its population remain unemployed, leaving a 73 million manned labor force ready to work. Many of these men work closely with the government, packaging and shipping exports, or receiving and checking over its imports. Major exports of the country include petroleum, natural gas, metals, and chemicals. Hard to find in Russia, and therefore heavily imported are: machinery, medicines, meat, grains, and especially sugar. The majority of this trading is done with North America, although Russia is also close trade partners with most of Europe, Japan, and some third world countries.

Cadbury Company Essay

Introduction Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury’s Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class. Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of ‘a glass and a half full production’, which is Cadbury’s own internal production company, we talk a lot about the chocolate brand because of their advertising campaign. The aim of this new approach to advertising from Cadbury’s is not to focus on the chocolate but on the joy and enjoyment, you associate with eating a chocolate bar. The three most famous campaigns to date are ‘Gorilla’s’ in 2007, ‘Airport trucks’ in 2008, and ‘Eyebrows’ in 2009. All of these advertising campaigns are set in a fun environment with enjoyable music to try to capture people’s attention, excite them and make them feel happy. In this report, we will at first, evaluate the objectives and advertising platform of these three ads. We will then explain the advantages and disadvantages of TV advertising. We will explore the role of viral advertising in these sort of advertising campaigns, before concluding by highlighting just what made these Cadbury’s ad’s so memorable. Q1. View all three Cadbury Dairy Milk advertisements on YouTube. Describe and evaluate the advertising platform and the advertising objectives of these three ads. How are all three related? In 2007, Cadburys launched its first advertising campaign from the newly established ‘A Glass and a Half Full Productions’. The 90 second advertisement entitled â€Å"Gorilla† was premiered during the season finale of Big Brother 2007, with the Phil Collins song â€Å"In the Air Tonight† playing in the background with a Gorilla playing the drums to the beat of the song. Big Brother would have generated a massive audience and Cadbury planned it perfectly to first launch the ‘Gorilla’ ad doing the breaks in the Big Brother finale. The campaign itself  has made appearances on bi llboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence which just shows how successful it was. Keen to build on the success of the â€Å"Gorilla† advertisement, ‘A Glass and a Half Full Productions’ released their second production on 29th March 2008. This advertisement tells the story of the first ever airport truck race in history, seeing vehicles of all shapes and sizes take to an empty runway for the race of their lives. Each one of the trucks was ‘pimped’ to show its unique character. With everything from go faster stripes to customised wheel trims, the trucks lined up on the starting line under a purple sky at dusk and raced to the music of Queen’s â€Å"Don’t Stop Me Now†. This ad wasn’t as successful as the ‘Gorilla’ or ‘Eyebrows’ ad. In January 2009, Cadbury introduced a new ‘A Glass and a Half Full Productions’ TV advertisement, entitled â€Å"Eyebrows†, which became the 3rd video produced by the production company. The 60 second advertisement brought to life the story of a brother’s and sister’s moment of madness when backs are turned and they are left to their own devices. The advert opens with two siblings sitting in a traditional photographer’s studio, waiting to have their portrait taken. When the photographer was called away by a ringing phone the children launched into a choreographed eyebrow dance. The children produced a range of eyebrow dance moves to the sound of â€Å"Don’t Stop the Rock† by electro-funk superstar, Freestyle. Cadburys main objectives with these three ads were to deliver greater brand love and involvement while keeping the core consumers engaged and to also attract the younger audience to help build the brands profile. They achieved these objectives by creating enjoyable and memorable ads which for example lead to people trying to copy the ‘Eyebrows’ ad and posting their videos on YouTube. Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in their advertisements, but instead to focus on entertaining the public. This led to the creation of the three memorable advertisements outlined above, â€Å"Gorilla†, â€Å"Airport Trucks† and â€Å"Eyebrows†. All these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed the Cadbury Dairy Milk logo and slogan ‘A Glass and a Half Full of Joyà ¢â‚¬â„¢. All the ads embraced the popularity of viral advertising and used this very much to their advantage and were a  huge hit on YouTube and on social networking sites. They became a firm favourite among the online community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the main focal point, Cadbury decided to use emotional appeals to attract the public’s attention. Many in the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These three ads are very similar as they don’t focus on the Cadbury bar they focus on entertaining the viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It’s not until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by the use of music in them which have become popular songs again since the ads were first screened. The use of the colour purple is common in each of the three ads which is Cadburys main colour and is used on the bar wrapper. Q2. Cadbury has relied very heavily on TV advertising for its ‘A Glass and a half full Productions’ advertisements. Comment on the advantages and disadvantages of TV advertising. Without doubt Cadbury has relied heavily on TV advertising for its advertisements, and it is easy to see why. Television is by far the most popular entertainment medium around the world, with the latest report from the Television Audience Measurement Ireland (TAM) showing that Irish TV viewers alone watch on average of 3 and a half hours of TV per day. The huge advantage of TV advertising is the wide audience it reaches. Television viewers come from all walks of life, from children watching cartoons, to elderly retiree’s, everyone tunes into television at some part of the day. It is clear that TV advertising reaches a lot more people than other media outlet’s such as radio station’s or newspapers. Another big advantage of TV advertising is how it offers the greatest possibility for creative advertising. It can convey your message with print, video, audio, still photos, motion, light and graphics, to capture the attention of potential customers. TV ads can also sh ow and tell people about your product or service and actually show the benefits of ownership. One final advantage of TV advertising is its ability to advertise to targeted audiences. For example children can be reached during cartoon programming, housewives  during the afternoon soap operas, and people working in the Primary sector such as farmers and fishermen, around the time of the weather forecast! However, everything, TV advertising also has it’s disadvantages, with high costs being the primary one. TV ads are very expensive. To make show your ad is memorable, you need a decent amount of air time, but the longer the air time, the more expensive it is. Also, for a customer to remember the ad, the ad must be aired repeatedly. The down-side to this as a company is, every time the ad is aired, you must pay. On top of the expensive air rates, to make a good ad, you will need to hire a team of experts to create the advertisement. To highlight the cost of TV advertising, a May 2011 report by Allbusiness.com found that, to produce a quality 30-second national spot in America can cost up to $300,000. A further disadvantage to TV advertising is the difficulty to change your advertisement efficiently and quickly. For example if a company wanted to advertise a new special offer or promotion, a new time slot must be bought. Basically you are paying for a new ad, unlike other media o utlets such as newspapers or radio’s where the ad can be edited quickly without fuss. Finally, like we studied in the chapter on advertising, TV ads are becoming increasingly ignored. During ad breaks during their favourite TV shows, people will now often change channels, go out of the room, or simply play on their smartphone, laptop or any other items of technology. Q3. What role did viral advertising play in these advertising campaigns? Viral advertising is marketing through pre-existing social networking services or other online technologies with the aim of increasing brand awareness and product sales with the use of viral processes such as video campaigns. Viral advertising played a vital role in each of the three campaigns created by â€Å"a Glass and a Half Full Productions†. This can be easily seen in their first advertising campaign back in 2007 the famous â€Å"Gorilla† which created a platform for Cadbury Dairy Milk. On the launch night of this campaign the advert of the Gorilla was also uploaded to the social networking site YouTube. In just one night the video was viewed 500,000 times and overall was viewed 10 million times, thus the advertising campaign went viral and so creating a huge success story for Cadbury Dairy Milk. Through viral advertising this advert was able to gain a larger  viewing audience and so increasing the market awareness of Dairy Milk. Through viral advertising Cadbur y Dairy Milk’s chocolate sales in 2007 increased to 7% this is an increase of 30% compared to other competitors. The following adverts â€Å"Airport Trucks† and â€Å"Eyebrows† followed in the methods of the â€Å"Gorilla† in becoming viral sensations. They became instant favourites on YouTube. Cadbury Dairy Milk grasped the advantages of viral advertising with both hands and through this brought their business to the next level. They hosted online events which the public could get involved and fall in love with their product through viral entertainment. I believe viral advertising was the key aspect to the success of the advertising campaigns created by â€Å"a Glass and a Half Full Productions† as they were able massively increase their customer base and get the people involved in their product. Q4. All three Cadbury advertisements have nothing to do with chocolate, yet people remember what the advertisements are for. Why is there no actual reference to chocolate in the advertisements? What makes the advertisements so memorable as Cadbury Dairy Milk advertisements? Cadburys is a name that’s been around for the last one hundred and ninety years, dating back to John Cadbury who first opened his shop on Bull Street in Birmingham. We all know the Cadbury brand so well it’s been around a lot longer than all of us. It is because of this we are so familiar with their trademarks. The ‘A glass and a half’ symbol was introduced in 1928. The company used this familiar symbol to create their new slogan ‘A Glass and a Half Full Productions’ which they decided to use for their marketing campaign. Chocolate has always been associated with joy, chemically speaking chocolate releases serotonin and another feel-good hormone called dopamine. Cadburys know this and therefore decided to tap into this and bring their customers joy in another form, entertainment. Prior to the introduction of ‘A Glass and a Half’ Cadburys decided upon using purple in 1920. This purple is a recognisable aspect of all three advertisem ents. The vibrant purple is noticeably the background to their first creative ad, ‘The Gorilla’. Cadburys have put great emphasis on the purple here by using plain colours such as the black of the gorilla, two white planes also featured on the wall  and the silver of the drums. Similarly in the ‘Eyebrows’ advert, only plain colours are used as not to distract the viewer from the girls dress. However, in the Airport advertisement great colours are used on all of the trucks in the race. This is an effort to show fun in the ad, the enhanced airport vehicles are an example of Cadburys creativity using unlikely vehicles for the first ever airport race. That’s fun. The purple in the ‘airport’ advertisement is subtle but still clearly visible in the sky, this is no accident. As we as consumers are so familiar with the product it is not a necessity to display the functions of the product and what joy it will bring but by using abstract methods of grabbing our attention Cadburys has found entertaining their customers by using familiar songs like Queens – Don’t stop me now and Phil Collins – In The Air Tonight, to such great success with customers that not only did their advertisements go viral on YouTube but they even put Phil Collins song back into the charts. We as consumers could recognise and appreciate their efforts to bring joy to al l viewers.